Customer Insights

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Customer Insights

Current reality tree

Go to Current reality tree template

Use case diagram template

Use case diagram template

Experience journey map

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Experience journey map template

Voice of the customer matrix

Voice of the customer matrix template

Empathy map template

empathy map template

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Conversion funnel diagram

Conversion funnel diagram

Experience map

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Experience map template

The BETTER creative model

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BYU Marriott School of Business Experience Design and Management (ExDM) Department

The BETTER creative think model template

AEIOU method

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BYU Marriott School of Business Experience Design and Management (ExDM) Department

AEIOU method template

User research and journey mapping in Lucid

user journey map

Customer lifecycle template

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Customer lifecycle template

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