Keep your customers front and center

Great products are built with a customer-centric mindset. Collaborate throughout the user research process to give your customers what they want. Collect, visualize, and share your insights across teams to keep everyone aligned.

See things from your customer’s point of view

Transform your research notes into helpful visuals like user story maps. Develop empathy maps to explore what your customers need. When you understand customer pain points and goals, it’s easier to deliver incredible experiences.

Take a magnifying glass to your customer journey

Carefully consider every stop of their journey with your product. Get it all down on a customer journey map to highlight opportunities for improvement.

Capture valuable customer insights

Collect and document your customer research in a shared visual workspace. Work with your team to mine each customer interview and survey for useful gems.

Set the stage for an efficient working session

Gearing up for a brainstorming meeting? Assign pre-reading to your team so everyone arrives ready to jump in and participate. The Note Panel is a convenient spot to share anything from interview transcripts to call recordings.

Get cross-functional teams on the same page

Invite other teams to your board to keep everyone aligned and in sync. A shared understanding of your customer will help each team make smart decisions. And your team’s focus and efficiency will lead to more satisfied customers.